Hernando Marino

Any company that wants to participate in the dynamic economic scenarios, where marketing is becoming more aggressive, showing the characteristics of successful companies that have been prepared to operate through innovation and counting as well as good resources, with a management fully identified with modern knowledge which has been derived from new tools that have emerged of the administrative approaches that have emerged. Just hard to ignore in the present knowledge is everything related to quality and productivity, at your fingertips, what it represents, that favors the company and what it is capable of lead when manage know it. We on this occasion do not specify therein, preparing the next question, where his responses can contribute to appreciate his role, relevance. QUESTION 3. Comment as it has been developed and applied by the business sector of the Venezuelan SME, philosophy, quality culture, quality control, control of quality and productivity. REPLACED philosophy of the quality: according to Hernando Marino (1997), total quality is for man and man; that man is the raison d ‘ etre of all philosophical scheme of quality. So, you can have the best technology in the world, either in hard systems as either capital or soft as information systems systems or large sums of money may have to invest, but this does not guarantee business success by itself only since it requires human talent, knowing motivate it and develop it. It should be understood that it is people that generates resources with their intelligence and talent. The philosophy of total quality should lead to a new and permanent transformation of the conception of man as a focus of attention for the entire enterprise, whether owner, client, a Manager or an employee, by modifying both the company’s traditional relations with their environment as in its interior in all its organizational structure. Many SME worker is seen as labor necessary for the manufacture of a product or the provision of a service that represents a flow of money to the company.