As SMEs with social media, new, lucrative markets capture Aachen, jumped on January 24, 2012 so far surprisingly few medium-sized companies on the social media bandwagon. While the potential is given away, to reach customers without expensive marketing campaigns directly. But uncertainty and inexperience should no longer block the way to lucrative markets small and medium-sized enterprises (SMEs). With solutions specifically for social media the BVMW offers ways and means, to conquer the market of the future middle class. A professional use of social media is becoming increasingly important in German companies. Almost 60% of all DAX companies use Facebook, Twitter and co to the communication. SMEs with social media usually still get hard, although studies attest them a high propensity for this topic (ProFirma 10/2011). Where exactly are the problems of the middle class in the Web 2.0? Since many factors come together”, Lukas Klein, project manager of the elaura GmbH. explains many medium appear E.g. too time intensive to social media In addition to the daily course of business to do.” In many areas also lacks experience and it is written right away, like Sabine Thomas by ING.-Buro Dr. Plesnik GmbH know: often lacks a targeted strategy. Then, the companies tangled up because no one looks through who can what or who is responsible. Also the legal aspects of social networks need to be addressed in-house.” BVMW competence circle IT helps SMEs in social media with the solutions of elaura GmbH and of ING.-Buro Dr. Plesnik GmbH provides the BVMW competence circle IT management an all around carefree package available. We include SMO (social media optimization) for every level offer by creating a Facebook business page to the landing tab design”, as Sabine Thomas. In our workshops we show you the possibilities and objectives of optimized use whether for beginners, advanced or as individual solution.” With the phone-it elaura service users feed their social networks then quickly, easily and legally compliant.